Sarah Wood

Creation of copy working alongside design agency and stakeholders to create new website.

The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. – Michelangelo

A mini-case study collection aimed to increases awareness and understanding of Tessella's highly complex and scientific projects. I ran an internal challenge competition to find the most complex projects that could be explained in the simplest ways.

The result is this lovely hard copy A5 booklet which was used at recruitment fairs, conferences and as a leave-behind for potential clients.

SQA has a vision to bring intelligent business automation to clients who need improved efficiency in business processes and better quality IT products and systems

As part of a complete rebrand they needed support with structuring and presenting their complex and technical content in a clear and understandable way. They needed a new tone of voice to reflect their new positioning, and effective messaging to attract new clients and staff.

Seagate SkyHawk battlecards written for EMEA Sales team
Research, format and copy written for a series of battlecards to support sales team with key information.

A consumer-facing brochure to be distributed online and instore for consumers wanting to make the right choice of hard disk storage. Given a free brief, I came up with the ideas, format, and wrote the content for an 8-page leaflet.

Article covering the implications for recycling of Unilever's introduction of recyclable black plastic packaging and how it will improve Westminster's recycling abilities.

Looking at the 'need for speed', and other factors driving changes in the way we process, share and display data. Thought leadership piece positioning new product release for Toluna.

I provided a fully-managed, end-to-end service for Tessella’s case study programme, identifying key customers and turning their success stories into case studies. I also provided other services for Tessella such as proof-reading, press releases, white papers and marketing collateral.
Example case studies:
https://tessella.com/case-studies/tessellas-proof-concept-enables-step-change-behaviour-data-analysis-unilever/

https://tessella.com/case-studies/tessella-intuitive-new-gui/

All the website content needed to be rewritten as part of a site redesign. Keyword research, tone of voice, interviewing business owners, SEO copywriting.

This company needed a site-wide rewrite as part of a website redesign project. Keyword research, tone of voice and SEO content creation.

Jennings is a local friendly business park. They wanted a website rewrite which focused on their supportive charity and community work as well as availability of office and warehouse space and facilities.

I wrote multiple blog posts for 2to3days.com, a site focused on matching employers with mothers for flexible and part-time jobs. I conducted research, determined blog direction and topics, wrote articles, sourced images, published the blog and promoted across social media channels.

Management of 2to3days social media presence across Twitter, Facebook & LinkedIn, and management of email (Mailchimp).

Social Media planning, content creation and promotion for local art event. Planned, wrote, selected and edited mages for event Facebook page and Twitter account. Promoted event, workshops and associated competitions in lead up to and during event. The intention was to drive awareness, increase attendance and achieve art sales in support of School PTA.

This is a post I wrote for Birds on the Blog at the request of Sarah Arrow, which was a reaction to a news story highlighting my views on the subject.