The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. – Michelangelo
A mini-case study collection aimed to increases awareness and understanding of Tessella's highly complex and scientific projects. I ran an internal challenge competition to find the most complex projects that could be explained in the simplest ways.
The result is this lovely hard copy A5 booklet which was used at recruitment fairs, conferences and as a leave-behind for potential clients.
SQA has a vision to bring intelligent business automation to clients who need improved efficiency in business processes and better quality IT products and systems
As part of a complete rebrand they needed support with structuring and presenting their complex and technical content in a clear and understandable way. They needed a new tone of voice to reflect their new positioning, and effective messaging to attract new clients and staff.
I provided a fully-managed, end-to-end service for Tessella’s case study programme, identifying key customers and turning their success stories into case studies. I also provided other services for Tessella such as proof-reading, press releases, white papers and marketing collateral.
Example case studies:
All the website content needed to be rewritten as part of a site redesign. Keyword research, tone of voice, interviewing business owners, SEO copywriting.
I wrote multiple blog posts for 2to3days.com, a site focused on matching employers with mothers for flexible and part-time jobs. I conducted research, determined blog direction and topics, wrote articles, sourced images, published the blog and promoted across social media channels.
Social Media planning, content creation and promotion for local art event. Planned, wrote, selected and edited mages for event Facebook page and Twitter account. Promoted event, workshops and associated competitions in lead up to and during event. The intention was to drive awareness, increase attendance and achieve art sales in support of School PTA.