Sarah Wood

UiPath wanted a radically different and more strategic approach to ABM. With less focus on immediate direct engagement and more on building a streamlined process that targeted more accounts with ongoing ABM, they were looking for a simple and scalable process
that could bring new accounts into the programme when needed. Working with Hut-3 agency, I ran workshops with sales contacts in UIPath, wrote and agreed messaging decks, and created supporting collateral to drive the ABM program forward.

Working with Mindshare Agency, I created new content and rewrote existing content to ensure that the equity release content was of higher quality and also met SEO requirements. As well as the Equity Release website content I also wrote and edited content for various sections of the Insurance site, including the electric car section.

Creation of copy working alongside design agency and stakeholders to create new website. I also write regular blog posts and customer stories that are featured on the site.

I provide research and content writing support in a range of formats for Hut-3 clients, on a range of topics and formats. Clients include UiPath, Pure Storage, Box, and more.

Creation of seller kits to support product and campaign launches for technology companies.

Each kit contains targeted product content, social media, inmail and email copy, target audiences and support on how to sell new product.

Created for a range of technology companies including Ingram Micro, Pure Storage etc.

Creation of blog posts for this new transformative healthcare employment app

I provide research and content writing support in a range of formats for OCC clients, on a range of topics and formats, and work collaboratively with other agencies to produce high-level content for B2B technology companies.

I researched, interviewed for and wrote a series of white papers to support The Virtual Forge, a vendor of technology services across UX design & development, data intelligence and cloud services. White papers were gated and used as lead magnets.

Seagate SkyHawk battlecards written for EMEA Sales team
Research, format and copy written for a series of battlecards to support sales team with key information.

I provided a fully-managed, end-to-end service for Tessella’s case study programme, identifying key customers and turning their success stories into case studies. I also provided other services for Tessella such as proof-reading, press releases, white papers and marketing collateral.
Example case studies:
https://tessella.com/case-studies/tessellas-proof-concept-enables-step-change-behaviour-data-analysis-unilever/

https://tessella.com/case-studies/tessella-intuitive-new-gui/

The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. – Michelangelo

A mini-case study collection aimed to increases awareness and understanding of Tessella's highly complex and scientific projects. I ran an internal challenge competition to find the most complex projects that could be explained in the simplest ways.

The result is this lovely hard copy A5 booklet which was used at recruitment fairs, conferences and as a leave-behind for potential clients.

SQA has a vision to bring intelligent business automation to clients who need improved efficiency in business processes and better quality IT products and systems

As part of a complete rebrand they needed support with structuring and presenting their complex and technical content in a clear and understandable way. They needed a new tone of voice to reflect their new positioning, and effective messaging to attract new clients and staff.

A consumer-facing brochure to be distributed online and instore for consumers wanting to make the right choice of hard disk storage. Given a free brief, I came up with the ideas, format, and wrote the content for an 8-page leaflet.

Article covering the implications for recycling of Unilever's introduction of recyclable black plastic packaging and how it will improve Westminster's recycling abilities.

Looking at the 'need for speed', and other factors driving changes in the way we process, share and display data. Thought leadership piece positioning new product release for Toluna.