Experienced B2B Content Strategist and Copywriter delivering actionable content for tech brands and agencies. Content expertise when you need it.
Saga Equity Release website rewrite to improve on-page SEO
Working with Mindshare Agency, I created new content and rewrote existing content to ensure that the equity release content was of higher quality and also met SEO requirements. As well as the Equity Release website content I also wrote and edited content for various sections of the Insurance site, including the electric car section.
Agency freelance copy support
I provide research and content writing support in a range of formats for Hut-3 clients, on a range of topics and formats. Clients include UiPath, Pure Storage, Box, and more.
Website rewrite and development
Creation of copy working alongside design agency and stakeholders to create new website. I also write regular blog posts and customer stories that are featured on the site.
Regular contributor and agency writing support
I provide research and content writing support in a range of formats for OCC clients, on a range of topics and formats, and work collaboratively with other agencies to produce high-level content for B2B technology companies.
White Paper Series
I researched, interviewed for and wrote a series of white papers to support The Virtual Forge, a vendor of technology services across UX design & development, data intelligence and cloud services. White papers were gated and used as lead magnets.
EMEA SkyHawk Sales Battlecards
Seagate SkyHawk battlecards written for EMEA Sales team
Research, format and copy written for a series of battlecards to support sales team with key information.
Tessella’s case study programme
I provided a fully-managed, end-to-end service for Tessella’s case study programme, identifying key customers and turning their success stories into case studies. I also provided other services for Tessella such as proof-reading, press releases, white papers and marketing collateral.
Example case studies:
Our Little Book of Big Innovation, Tessella
The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. – Michelangelo
A mini-case study collection aimed to increases awareness and understanding of Tessella's highly complex and scientific projects. I ran an internal challenge competition to find the most complex projects that could be explained in the simplest ways.
The result is this lovely hard copy A5 booklet which was used at recruitment fairs, conferences and as a leave-behind for potential clients.
SQA Consulting website write
SQA has a vision to bring intelligent business automation to clients who need improved efficiency in business processes and better quality IT products and systems
As part of a complete rebrand they needed support with structuring and presenting their complex and technical content in a clear and understandable way. They needed a new tone of voice to reflect their new positioning, and effective messaging to attract new clients and staff.
Consumer storage guide for distribution in store
A consumer-facing brochure to be distributed online and instore for consumers wanting to make the right choice of hard disk storage. Given a free brief, I came up with the ideas, format, and wrote the content for an 8-page leaflet.
Blog post for Westminster City Council
Article covering the implications for recycling of Unilever's introduction of recyclable black plastic packaging and how it will improve Westminster's recycling abilities.
Ghostwritten article on data visualization trends
Looking at the 'need for speed', and other factors driving changes in the way we process, share and display data. Thought leadership piece positioning new product release for Toluna.
Website rewrite for Environmental cleaning company
All the website content needed to be rewritten as part of a site redesign. Keyword research, tone of voice, interviewing business owners, SEO copywriting.
Website content rewrite for UK legal client
This company needed a site-wide rewrite as part of a website redesign project. Keyword research, tone of voice and SEO content creation.
Jennings website rewrite
Jennings is a local friendly business park. They wanted a website rewrite which focused on their supportive charity and community work as well as availability of office and warehouse space and facilities.